EffBeauty

The client wanted a modern, light, good-looking site for the EffBeauty cosmetology studio — one that conveys care, trust and premium service straight away. The old approach of text plus photographs was not working at all: the brand needed a feeling, a visual emotion, and a structure that carries the visitor to a booking.

1. 02.01Show the brand as a modern, technical, expert cosmetology practice.
2. 02.02Build a site that sells through aesthetics and a simple UX.
3. 02.03Bring out the key treatments, the advantages and real results.
4. 02.04Make the route through logical and light, ending at the booking form.
5. 02.05Set a style that will be easy to grow later.

A minimal concept resting on light, clean tones and large emotive photographs. Every block mixes calm, the feel of a treatment room and a modern premium style.

1. 04.01The visual identity
2. 04.02A structure that leads to a booking
3. 04.03Blocks that convert
4. 04.04The studio's visual mood
5. 04.05An emphasis on trust

A minimal concept resting on light, clean tones and large emotive photographs. Every block mixes calm, the feel of a treatment room and a modern premium style.

A minimal concept resting on light, clean tones and large emotive photographs. Every block mixes calm, the feel of a treatment room and a modern premium style.